Finding and filling gaps, with Dana Soza

In this episode of CSM secrets with Dana Soza, we discover many things that make entrepreneurs, so different from the rest.

When she spotted the opportunity to be on her own, she just took the plunge and started Dana Soza Customer solutions a boutique consulting and career building firm for customer success professionals.

Key takeaways from this episode are:

1) She spots & sees a trend, (almost 2 years back) a big up tick in job applications for Customer success roles and it made her to offer her expertise and background in filling that gap.

2) She went on to get professionals from  "unemployed" to "employed" with Customer success. Starting from a simple linkedin article to a white paper to an e-book and then an entire company around helping newbies break into CS space.

3) Dana's love for marketing led her into building a novel concept yet something that people can digest easily. A Customer everything Club - that helps everyone "Learn your ABCs, Access, build, capture". And this is done in a pretty much automated, self service fashion where everyone can learn at their own pace.

4) Her thoughts on companies adopting CS is a suggested three step phase - Start, Grow, Scale. Discover CS, Iterate on what works, Scale with what is successful.

5) Building, Documentation & Operationalizing the processes and then automation is her mantra for scaling CS

6) For anyone building their career in CS, her advise is to first get their feet wet in a small company and then move to a bigger company to take your career projectory forward.

Finally, she likes to be remembered as someone that made a huge mark in People's lives.